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Viemed and VHS Website Designs

About the Project

VieMed requests a website with updated information, structure, and design.

Date:

June 2022

Client:

VieMed Home Healthcare

Services:

UI/UX

OVERVIEW

Viemed specializes in providing in-home treatment through clinical practitioners who offer therapy and counseling to patients. With an audience that includes elderly individuals with COPD, their caregivers, and healthcare providers, the website needed to feel fresh, trustworthy, and simple to use.

You can visit this site live at viewed.com. The VHS (VieMed Healthcare Services) website has since been rebranded, and no longer displays this layout.

PROBLEM

The original VieMed site had outdated content, broken contact forms, and confusing navigation, leaving users unsure where to go for help. Our goal was to rebuild the experience around clarity, accessibility, and care.

VieMed Healthcare Staffing also needed a website that functioned as a recruiting platform for nurses and in-home care providers working with ventilator patients.

SOLUTION

The goal was to create a more user-friendly website for older patients using Viemed’s products, while also resolving backend issues and giving the site a modern, refreshed look.

For VieMed Healthcare Staffing (VHS), the objective was to design a smaller sister site that visually aligned with Viemed’s brand but focused primarily on job listings and recruitment.

ORIGINAL WEBSITE AUDIT

We began the project with a comprehensive audit of Viemed’s existing website to evaluate its structure, content, and overall user experience. This process helped us identify outdated information and navigation challenges that made it difficult for users to find what they needed. The audit served as a foundation for understanding how the site was performing and where improvements were most needed.

Screen design displayed in a mockup
Screen design displayed in a mockup

CUSTOMER AUDITS

After the website audit, we reviewed user feedback collected from customer support calls and previous complaints left on our site feedback survey. This feedback highlighted the need for clearer navigation, more visible support options, and up-to-date content, all of which directly informed our design priorities and site structure. By mapping this feedback against our website audit, we were able to prioritize the most impactful design changes addressing user needs and pain points.

Some of the feedback we received was:

  • Patient 1:
    "I was looking up a tutorial for my oxygen machine, but the page had old instructions that didn’t match the device I got."
  • Patient 2:
    • "I tried placing a request for a mask refill online but got a message saying I had to call instead."
  • Investor:
    • "The reports were outdated and some of the links didn’t load for me."

RESEARCH CONCLUSION

The site functions as a central hub, with Viemed as the primary focus. To accommodate three distinct user groups, I organized each department under Viemed into clearly defined pages: Respiratory, Sleep, Behavioral, Connected Health, Staffing Services, and Managing Your Disease. This structure provides users with an intuitive way to find the equipment, resources, or services relevant to their needs.

View of the new navigation structure based on audits.

VIEMED WEBSITE FINAL DESIGN

Once the designs were finalized, we collaborated closely with an outsourced development team to bring the new site to life. Over the course of nine months, we iterated on pages, tested functionality, and ensured that the final product was both visually cohesive and fully aligned with user needs.

DESIGN COHESION

During the site design process, I also designed new marketing materials that aligned with the site’s new design, including email reminders for PAP supply reorders.

Screen design displayed in a mockup
Screen design displayed in a mockup
Screen design displayed in a mockup
Screen design displayed in a mockup
Screen design displayed in a mockup

VIEMED HEALTHCARE SERVICES

This site was developed on a four-month timeline alongside the larger Viemed website redesign. The primary goal was to create a streamlined experience for healthcare professionals seeking nursing positions through Viemed’s staffing services. While user interviews were not approved for this project, their feedback could have provided valuable insights to further enhance usability during the design phase.

WEBSITE STRUCTURE

Building this site was a straightforward process that required only a few key pages to be effective. Given the short launch timeline, we focused on creating a clean, intuitive layout with simple navigation. Since the site’s primary purpose was staffing, integrating job-posting engines quickly became both an essential and exciting part of the build.

CONCLUSION

Both the Viemed and Viemed Healthcare Staffing projects provided valuable experience in designing for accessibility, clarity, and real-world healthcare needs. Through research, collaboration, and iterative design, our team delivered solutions that simplified complex information and improved user trust across both platforms. While each project had unique challenges—from navigating government and healthcare compliance to working within tight launch timelines—the outcomes reinforced the importance of thoughtful UX strategy and clear communication in every stage of design and development.

LEARNINGS

  • Patient feedback and real-world complaints provided crucial insight into designing for healthcare users emphasized the need for clarity, readability, and trust in every interaction.
  • Aligning branding across Viemed and VHS strengthened the visual identity and consistency of both platforms.
  • Collaborating early and closely with developers ensured a smooth design-to-build process within strict deadlines.
  • Despite limited user testing opportunities, focusing on core user flows helped us create intuitive, user-centered experiences.

NEXT STEPS

  • Conduct Post-Launch Usability Testing:
    Run moderated usability sessions with real patients, caregivers, and healthcare professionals to validate design decisions and measure task success rates.
  • Enhance Self-Service Features:
    Introduce other guided equipment tutorials and reminder emails to further reduce patient confusion and improve engagement.
  • Optimize for Accessibility and Analytics:
    Perform a full accessibility audit and set up detailed analytics dashboards to track navigation patterns, conversion rates for job applications, and common drop-off points to inform future iterations.

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